Whether you’re newly qualified or looking to approach your marketing in a new light, having a presence online can take your business to the next level. Yes, for hypnotherapists, an online presence can bring with it a plethora of opportunities.

If you’re looking to drive more traffic to your website, get in touch with prospective clients quickly to start building relationships or you want to connect with like-minded professionals, Katie from Hypnotherapy Directory details the benefits of marketing your hypnotherapy business online, and how to do so.


Exposure

First and foremost, marketing yourself online gives you a whole host of screen-time opportunities. This could be guest writing for like-minded publications, using paid advertising such as pay-per-click (PPC) to drive traffic to chosen pages of your site, joining specific hypnotherapy related groups on Facebook, as well as promoting offline activities (if you have a podcast or are hosting an event), and many more. The list goes on.

Joining a directory such as Hypnotherapy Directory has huge exposure benefits. Your presence is supported by the directory’s own marketing initiatives, alongside providing opportunities to engage with the press in top publications and writing expert articles to be shared on external channels.


Demonstrate your expertise

Having your own platform allows you to pitch yourself as the expert in your field, and demonstrate your extensive knowledge. A blog is a handy platform to feature news about your practice, tap into current trends that relate to your business (such as the Duchess of Cambridge recently discussing hypnobirthing) and to feature topics that might be unique to your business.

Are you an expert in hypnotherapy for skin picking or unusual phobias? Tell your audience that. Writing great content will award you further exposure, with other websites and organisations linking to you or sharing on social media.


Network of professionals

Connecting with other professionals in your industry isn’t anything new. But doing so online gives you instant access to a pool of peers you can contact immediately. Other hypnotherapy professionals can offer insights from a different perspective, share knowledge and learnings and can act as your very own peer support network.


Build relationships with longevity through social media

Having a presence on social media is fundamental in your marketing strategy as it connects you to prospective clients in a matter of moments. Your social media voice is a direct representation of you and your practice, so active profiles make all the difference.

Your core social channels may include Facebook, Instagram and Twitter, and all allow for a variety of content creation. Videos, stories and events encourage users to engage with your brand. Plus, these channels support audience targeting so, if you have a specific audience in mind, social media can help you reach them! It’s really useful to join like-minded professional forums and private groups to expand your network and stay in the conversation, and Facebook is ideal for this.

With Hypnotherapy Directory, use your full profile to link all of your active social media accounts to ensure you utilise all marketing channels and exposure opportunities!


Data-driven marketing

Link up your website with Google Analytics. You can use as little or as much of the interface as you like, but Analytics can show you exactly where your website is performing (and underperforming). Plus, you’ll have access to the ‘type’ of traffic coming to your website, whether it’s from your paid advertising efforts or organic search.

One of the benefits of having a full profile with Hypnotherapy Directory includes access to your individual profile statistics. You can access profile visits, time spent on your profile, how many people click through to your website, how many times your profile is saved, how many email enquiries you receive and what keywords are searched for on the directory each month.

Creating a presence online for your hypnotherapy business is key in going the extra mile for client acquisition and brand exposure. So, when a potential client is ready to invest in hypnotherapy to encourage positive change through the power of deep relaxation and suggestion, increase the likelihood of them doing so with you by having a strong online presence.


As a member of the National Hypnotherapy Society, new sign-ups are entitled to three free months’ with Hypnotherapy Directory, and then full membership is just £15 a month. For more information, get in touch with the membership services team.


Hypnotherapy Directory member benefits

  1. Join a community of more than 2,000 professionals
  2. Profile performance statistics every month
  3. Press opportunities and magazine coverage to over 50,000 subscribers
  4. A dedicated platform to write for and list your own events
  5. Performance tips from an award-winning customer service team
  6. Flexible payment terms
  7. Fully comprehensive marketing platform with social media

Written by Katie from Hypnotherapy Directory, an online health and wellbeing resource dedicated to offering members of the public access to free information and support on the benefits of hypnotherapy, plus a direct link to over 2,000 professional hypnotherapists.